Today’s Plan:
- Two Extra Credit Opportunities
- Color Theory
- Color Tools
Extra-Credit Opportunities
#1 Submit to The Crucible. I know I have a number of writers and artists in this class. As you know, we are designing an issue of The Crucible after spring break. What would be great is if The Crucible had more content for us to include in that issue. So, if you submit prose, poetry, or (especially) digital art to The Crucible, then I can give you extra credit. Let’s say 2 points on your final grade, up to a maximum of 5 points if you submit three different things.
#2 Join The Crucible staff and attend the meetings. If you are in this room, then you should probably already be involved with The Crucible. Meetings are Monday at 5pm. It gives you editorial and production experience that you probably can’t get anywhere else at this stage of your career. There’s additional opportunities to run social media accounts or to serve in an admin role. If you do this, then I will give you another 5 extra credit points. More info: https://crucibleunc.weebly.com/about.html
#3 Attend the Careers in Writing, Editing, and Publishing webinar April 15th, 4pm. This is worth 3 extra credit points.
Here’s the link to register: https://unco.zoom.us/webinar/register/WN_lFVdSOrCSCKm_4jXj7-ofA#/registration
If you haven’t seen one of these panels in the past, here’s a link to view their past recordings: https://www.unco.edu/alumni/events/alumni-career-panels/. I try to share the recordings with students when I can, too.
Mini-Project 5 Options
Back To Canvas!
Color Theory
What are a few ways we understand color?
- Color Theory: Color wheel, complimentary, analogous, etc. See
- Color Value: Hue, Intensity, Shade, Tint, Saturation. See learn “HVS”, see graduated color wheel.
- Color Meaning (Color in Motion)
Color Tools
First, some nuts and bolts of print publishing. We should talk about the difference between color in print designs (CMYK) and (RGB). Here’s a short video. (See also the White Space chapter on color and its discussion of CMYK).
A video on using color and the 60/30/10 principle. Similar to what we save with Bear accent colors.
The best color tool: Adobe Color.
When a printing press uses color, every color is applied by a plate that makes a lot of dots (with different saturation levels). There are four primary plates (Cyan, Magenta, Yellow, and blacK), printers adjust the color on each layer to produce the rainbow of colors you see. Designers can specify the use of very specific colors, but these get quite expensive to use.
What this means in practice: if your color document is getting printed off a regular color printer, then you can use as many colors as you want with no additional charge. However, if you are printing something like, say, a textbook, then you will pay more for additional colors (especially if your colors require the use of additional plates). This is why a lot of print color schemes will be 3-4 colors, since that is what most places will give you as part of a base “color printing” job.
Third, there are a lot of color palette generation tools out there. These can be particularly useful because they often do the hardest part–color value (matching hue, intensity, and saturation levels) for you. For instance, let’s play around with a Canva tool.
There’s A LOT of color tools and generators out there.
