ENG 229 4.W: How To…, Storyboards

Today’s Plan:

  • General Principles for “How To” Videos
  • Storyboards
  • Homework

General Principles for “How To” Videos

Today I want to spend sometime reviewing general principles for How To videos (or instructional or documentation videos). These have become increasingly popular over the past decade–a lot of products now come with links to Youtube videos in place of long, complicated instruction manuals. As a boardgame fan, I almost always go to Youtube to search up a “how to play” video before I read the instructions. Commonly, these are “talking head” medium shots with cutaways.

But these can also be what I call “lofi”–simply still pictures and voice narration. Over the next few weeks we will be making one of each of these videos–starting with a rather lofi version. I say rather lofi, because I would like the following base storyboard for your video:

  • A wide shot that includes you doing the thing you’ll be instructing
  • A medium shot of you introducing yourself and the video
  • Then you can cut away to a series of shorter videos, either with individual audio or with a recorded voice-over narration

Don’t worry if you can’t get a clean audio transition between your medium shot and your voice over narration. We’ll work on cleaning up audio later.

Note that you can make this in either Adobe Rush or Adobe Premiere. Let me show you how to use the narration recorder in Rush:

  • really simple–just remember to mute the track as you record
  • also remember that you can mute the video clip volume if necessary to eliminate background noise
  • finally you can add a background music track (plus sign to add media)

In case the computer in CAND is screwing up, here’s a screenshot.

I want to look at one more example. This presents a slightly higher level of difficulty, and you cannot pull this off using Adobe Rush. This requires Adobe Premiere. In this video (and the more sophisticated Gloomhaven video above), there is one continuous shot of the speaker reading the entire script. This has been imported into Premiere, and then the video has been “detached” from the audio file. Then, they insert the cutaway clips over that audio (overwriting part of the video file). Don’t worry today if you don’t get this–we will be working on this next week. But, if you are ambitious, then you can go ahead and try this for Monday’s video!

From Outline to Storyboards

As writers, I imagine most of you are familiar with outlines. I also imagine that most of you have written something where the final product doesn’t really look anything like the original outline. Video production tends to follow the outline process a *bit* more strictly.

Professional video production often requires storyboarding–in which a director lays out an idea of how shots will align with script.

Let’s look at a few popular templates.

Homework

Work list #3 “How to” is due on Monday. We will watch them in class and mess around a bit more with Premiere (I’ll ask you to do in class what I did today).

Worklist #3 needs to have:

  • A wide opening shot
  • A medium shot of you introducing the video
  • 4-6 shots/still images with voice-over narration
  • Some title text
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ENG 301 4: Drafting and Revising Your Job Report

Today’s Plan:

  • Williams and Bizup, Characters and Actions (20 minutes)
  • Rubric and Peer Review (25 minutes)
  • Peer Review (10 minutes per paper)
  • Homework

Williams and Bizup

I’ve published a few articles that emphasize that writing cannot be taught, only learned. That is, there are few, if any, rules that I can teach you that will make you a better writer. And I can’t teach you them, so much as ask you to learn (understand as abstract concept, translate into repeatable practice) them. I consider Williams and Bizup’s guide to sentence syntax an exception to this claim.

Put simply, W&B ask us to check all of the subjects and verbs in our sentences to make sure that the subjects are characters and the verbs are actions. Those of you who have worked in theater will understand this: I need to be able to block your sentences: that is, I need to be able to imagine your sentences on a stage. Who is standing where? What action are they doing? To do this, the subject of a sentence can’t be some abstraction, some concept, some thing–it has to be a person or animal.

Take the following sentence:

For the rest of the semester, courses are on Discord.

Grammatically, this is a perfectly fine sentence. But it isn’t really engaging. In W&B’s estimation, it is a bad sentence. Why? Because no one is doing anything. If you think back to my “cat came through the window” bit, this is asking your reader/listener to imagine a lot. Likewise, what can get lost in a sentence like this is the agent responsible for the action–who decided courses would be on Discord? We can’t know. This can be a nefarious way to hide responsibility for unpopular (or reprehensible) actions.

Try this:

Dr Santos determined that courses will be scheduled on Discord.

OR

Dr Santos scheduled courses on Discord.

OR

The University’s administration determined that courses will be scheduled on Discord.

The first sentence has a generic noun as its subject–“courses.” But courses are not a character. They cannot act. Choosing an abstract noun as your sentence subject pretty much ensures a boring sentence. As you can see, when I change the subject of the sentence from “courses” to a character or characters, I not only make a more active sentence (that awful “are” verb is gone), but also I have to clarify *who* made a decision.

And, this can get even worse when you craft an abstraction as a subject. For instance:

During the self-isolation period, there were lots of people who did not want to follow the suggestions and so it was decided that no one could leave their homes unless essential services were their goal.

I bet there’s a bunch of you who couldn’t identify the subject of that sentence! (It is “there”). When you use an abstraction like this, you are making your reader do A LOT OF WORK, since they have to unpack the thought of the sentence to determine who is doing the action. Let me revise the sentence:

During the self-isolation period, Governor Polis implemented a stay-at-home order, meaning citizens could not leave their homes unless they needed essential services, because too many people failed to follow the CDC’s initial suggestions.

Notice how this revision inverts the order of material from the previous sentence. THIS WILL HAPPEN OFTEN, BECAUSE WHEN WE DRAFT WE DEVELOP AN IDEA CHRONOLOGICALLY AND WHEN WE ARGUE WELL WE DEVELOP IDEAS LOGICALLY (CONSEQUENTIALLY). This is why good writing requires revision. We have to dramatize a thought to make it easier to block/play on the recipient’s mental stage.

A few other points:

  • Notice how I use “because” in the second sentence. When developing characters as subjects and actions as verbs, you might need to develop “If… Then” or “X because Y” syntax. Do not be afraid to use these causal transitions; they help a reader
  • Often you will have to identify or invent a character. While this sometimes comes from another word in the sentence, other times it requires complete invention (so “Misery was filling the room” becomes “Tyler’s misery filled the room”)
  • Try to cut out unnecessary prepositions. Prepositions make readers work hard.

My overarching goal here is to use the character/action syntax to make it easier on a reader to visualize and comprehend our prose. Or:

When we use the character/action syntax, readers find it easier to visualize and comprehend our prose.

Let’s try a few examples from W&B’s book Style to see if we can get the hang of this.

Examining the Report Rubric

Here was the collaborative assignment sheet. Highlights:

  • Title Page
  • Introduction
  • Methodology
    • Data Collection
    • Methods of Analysis
  • Results/Data
  • Discussion
  • Conclusion

What do we know about writing an introduction?

  • The primary audience for this report is high school seniors planning on majoring in English. The report has been commissioned by the English department in hopes of highlighting the range of professional trajectories open to English majors and Writing minors. We can imagine a third audience for this report–the parents of those students (many of whom will be skeptical of a degree in English and/or a non-STEM degree).
  • NOT A MYSTERY. TELL ME EVERYTHING. Goes beyond merely stating the purpose/intention and provides a quick
    summary of the whole report.
  • Clear statement of the problem/project
  • Nature of problem and why it should be discussed
  • Concise background information, including past work, current objective, and any and all limitations
  • Significant, “actionable” findings
  • Is there a roadmap that lays out the order of material in the paper? [First this paper… Second it… Finally it… OR I begin by I then turn to Finally I]

What do we know about writing a methodology?

  • Should be able to replicate your work
  • Should discuss how objects (in this case, job ads) were identified and filtered
  • Should discuss method of analysis
  • Should discuss how results were confirmed (reliability)

What do we know about the data and discussion sections?

  • Does the section contain graphs of data?
  • Can you understand the graphs? That is, could you understand the graph if you had not done this project? Could you understand this graph if you saw it outside of the report?
  • Data: Does the writer make clear and summarize the important information in all graphs?
  • Findings: Does the writer make clear the significance of what the graph says?

Writing Expectations: Clarity and Style

  • Are sentences easy to read?
  • Do I find logical jumps between periods? Is there rhetorical continuity?
  • Does the prose reflect our work with Williams and Bizup on characters and actions? Has the writer eliminated passive constructions?

Writing Expectations: Grammar
Please double-check for 2 things:

  • Do opening clauses with two or more prepositions have a comma?
  • Is there one consistent tense (whether past or present) throughout the report?

Business Style / Formatting

  • One idea per paragraph? ONE. IDEA. PER. PARAGRAPH.
  • Clear, descriptive title?
  • Single-spaced (or 1.15), block formatted paragraphs? (Don’t let me see an indent people)
  • Headings left-aligned in bold? Subheadings left-aligned in italics?
  • Table of Contents?
  • Page Numbers (that do not include the title page?) This might be useful.

Homework

There is an assignment in Canvas called Draft of Job Report for Santos’s Review. It is worth 20 points. You should revise your draft based on today’s lecture and peer reviews. Then submit the report (preferably as a Google Doc SHARE link set to “anyone can edit” but I’ll also take a Word file if that is outside of your 2020 capabilities). The sooner you submit it, the sooner I can get your feedback to you.

The final version of this report will be due next Friday at midnight.

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ENG 229 4.M: Rule of Thirds, Basic Sequence

Today’s Plan:

  • Rule of Thirds review
  • Basic Sequence
  • Homework

Rule of Thirds Review

I’ve put together a quick slide show with shots from the second work list project. Let’s talk about those.

Schroeppel Basic Composition Exercise

I asked you to read Schroeppel’s third chapter on a basic sequence for today’s class. Let’s look quickly at his “Shooting a Basic Sequence” on page 52.

  • Wide Shot
  • Medium Shot
  • Cutaway
  • Close Up
  • Cutaway
  • Wide Shot

Today I’d like you to head outside in groups of 3. Take turns quickly shooting a basic sequence.

When you are done, everyone should make a copy of this slideshow and insert your images. Share a link to the show in Canvas.

Homework

Write out the steps for your How To video and submit those to Canvas before Wednesday’s class. We will look at some sample How To videos, talk blocking, and sketch storyboards on Wednesday.

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ENG 229 3.F: Watching Work List #2, Preparing for WL #3

Today’s Plan:

  • Adobe Premiere Classroom in a Book Lesson #5
  • Work List #3: How To video
  • Watch Work List #2
  • Homework

Adobe Premiere Classroom in a Book Lesson #5

I’ve pushed the due date on Lesson 5 back (once again) until Monday. Your mission this weekend is to figure out how to get this done (how to access the lesson files, download them to an editable place like a flash drive, import them into Adobe, etc). As those who have completed the assignment can testify, managing the lesson files is significantly more challenging than actually completing the lesson.

Take a screenshot after you complete Creating Subclips and again after the Insert Edit.

Work List #3: How To video

We’ll spend next week working on the third Work List video, this one a quick How To video. You should pick something that you know how to do (duh). This can be virtually anything–though it helps if it is more of a physical demonstration than a computer one (that is, you can screen record stuff, but teaching us how to shoot a free throw tends to work better).

As I indicate in the HW below, I don’t expect you will get started on this until after next Wednesday’s class. I want to talk about basic sequences, blocking, and watch a few examples early next week. I simply want you to be thinking about this one over the weekend.

Watch Work List #2 videos

Let’s review the notes on Composition from Schroeppel chapter two.
I asked you to read Schroeppel’s chapter 2, “Basic Composition.” Here’s the sections of the camera:

  • Use a Tripod (“camera jiggle… destroy[s] the illusion that they’re seeing the real thing”).
  • Rule of Thirds
  • Balance – Leading Looks (“head room”)
  • Balance – Masses
  • Balance – Colors (“the brighest area is also the area you want the viewers to look at first” pg 34)
  • Angles (“To give the illusion of depth, we show things at an angle, so we can at least see two sides”)
    • Shooting downward, makes things seem less important
    • Shooting upward, makes things seem more important
  • Frames within the Frame
  • Leading lines (use “lines” in background to direct view attention to the main subject)
  • Backgrounds (do not allow backgrounds to distract from subject
    • Backgrounds that penetrate the subject
    • Busy backgrounds
    • Photo bombing (distracting motion in the background)

Generating a Rubric
Here’s the rubric we brainstormed last year:

  • Is there camera jiggle?
  • Are shots framed using the rule of thirds?
  • Is there space in front of faces (head room)?
  • Do shots consider:
    • Weight?
    • Contrast (brightness?)
    • Angled / provide depth?
    • Lines lead into subject?
    • Potentially framed?
    • Contain backgrounds free from distractions?

Our goal for the next few weeks is to think about becoming deliberate when lining up a shot. Think of lining up a shot like painting a landscape. When it comes to videography, a lot of the work is learning to think in shots, to aim the camera with thoughtful purpose. The list above covers some of the fundamental things you should be thinking about before you hit play.

Homework

Three things this weekend:

  • First, Adobe Lesson #5
  • Second, read Schroeppel chapter 3, Basic Sequence. I will ask you to shoot a 3 shot basic sequence in class on Monday (closed book).
  • Third, brainstorm your How To video. In Wednesday’s class, I’m going to have you storyboard (essentially outline) your How To. In preparation, I’m going to ask you to post written steps for your How To to Canvas before Wednesday’s class. You can get started on that now.
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ENG 640 3: Heidegger (Lyotard, Levinas)

Today’s Plan:

  • Heidegger and the Question Concerning Technology
  • Worsham and the Question Concerning Invention
  • Break
  • Catching Up Last Week
  • Levinas and the Questions Concerning the Other and others

Heidegger

Preface: Heidegger was a nazi. Let’s read this. And this. Finally, let’s read what Levinas himself has to say about Heidegger.

To get us started, I’ll ask you to pick one of the following passages and think with it for awhile. What is it arguing? What does it remind you of (stuff we’ve read in class or outside of it)?

Page 316: What is lost?
Today we are too easily inclined either to understand being responsible and being indebted moralistically as a lapse, or else to construe them in terms of effecting. In either case we bar from ourselves the way to the primal meaning of that which is later called causality. So long as this way is not opened up to us we shall also fail to see what instrumentality, which is based on causality properly is.

Page 322 Unconcealment vs (yes, vs) Challenging
What kind of unconcealment is it, then, that is peculiar to that which results from this setting-upon that challenges? Everywhere everything is ordered to stand by, to be immediately on hand, indeed to stand there just so that it may be on call for a further ordering. Whatever is ordered about in this way has its own standing. We call it the standing-reserve [Bestand]. The word expresses here something more, and something more essential, than mere “stock.” The word “standing reserve” assumes the rank of an inclusive rubric. It designates nothing less than the way in which everything presences that is wrought upon by the revealing that challenges. Whatever stands by in the sense of standing-reserve no longer stands over against us as object.

Page 323: Revealing vs Unconcealment (Take 2)
Who accomplishes the challenging setting-upon through which what we call the actual is revealed as standing-reserve? Obviously, man. To what extent is man capable of such a revealing? Man can indeed conceive, fashion, and carry through this or that in one way or another. But man does not have control over unconcealment itself, in which at any given time the actual shows itself or withdraws. The fact that it has been showing itself in the light of Ideas ever since the time of Plato, Plato did not bring about. The thinker only responded to what addressed itself to him.

pg 331: The Danger
The essence of technology lies in enframing. Its holding sway belongs within destining. Since destining at any given time starts man on a way of revealing, man, thus under way, is continually approaching the brink of the possibility of pursuing and promulgating nothing but what is revealed in ordering, and of deriving all his standards on this basis. Through this the other possibility is blocked–that man might rather be admitted sooner and ever more primally to the essence of what is unconcealed and to its unconcealment, in order that he might experience as his essence the requisite belonging to revealing. (Next paragraph: danger! For the nature of this danger, see 332, 337)

pp. 339: Revisiting the Essence of Technology
The essence of technology is in a lofty sense ambiguous. Such ambiguity points to the mystery of all revealing, i.e., of truth.

When we look ino the ambiguous essence of technology, we behold the constellation, the stellar course of the mystery.

But what help is it to look into the consellation of truth? We look into the danger and see the growth of the saving power.

Through this we are not yet saved. But we are thereupon summoned to hope in the growing light of the saving power. How can this happen? Here and now in little things, that we may foster the saving power in its increase. This includes holding always before our eyes the extreme danger.

p. 339 But, like, seriously, how is art going to save us?
There was a time when it was not technology alone that bore the name techne. Once the revealing that brings forth truth into the splendor of radiant appearance was also called techne.

At the outset of the destining of the West, in Greece, the arts soared to the supreme height of the revealing granted them. They illuminated the presence of the gods and the dialogue of divine and human destinings. And art was called simply techne. It was a single, manifold revealing. It was pious, promos, i.e., yielding to the holding sway and the safekeeping of truth. […]

Such a realm is art. But certainly only if reflection upon art, for its part, does not shut its eyes to the constellation of truth, concerning which we are questioning.

(One other thing, thinking ahead to Latour: 326; does nature conform to science, or does science conform to nature?)

Worsham and the Question Concerning Invention

A few props:

Levinas, the Other, the other, and the face (to face)

One difficulty reading Levinas: French has two words for other: autre and autrui. (Levinas adds a layer of complexity by sometimes capitalizing these terms and sometimes using them lowercase, although most translators–inclduing Cohen in Ethics and Infinity, simply ignore this distinction). Put simply, em>autrui refers to another person, in their concrete materiality. L’autre is the more abstract sense of alterity in general, when (in French) Levinas capitalizes either term, it is often to mark off its (im)possible transcendence (the ultimate other as God, or the resonance of God that sounds in my perception of another human face).

Another difficulty: Levinas will often talk of the encounter with another person as an encounter with the face of the other. Face here is tricky. The French is visage, a word that has some resonance with our English word semblance. Levinas is also playing with the fact that (even in French) “face” can operate as a noun and a verb. As a phenomenologist, he is caught up in analyzing the affective contours in the encounter with another person. It doesn’t necessarily mean the fleshy, material thing on your head. Here’s how Bruce Young describes it:

By “face” Levinas means the human face (or in French, visage), but not thought of or experienced as a physical or
aesthetic object. Rather, the first, usual, unreflective encounter with the face is as the living presence of another
person and, therefore, as something experienced socially and ethically. “Living presence,” for Levinas, would imply
that the other person (as someone genuinely other than myself) is exposed to me and expresses him or herself simply
by being there as an undeniable reality that I cannot reduce to images or ideas in my head. This impossibility of
capturing the other conceptually or otherwise indicates the other’s “infinity” (i.e., irreducibility to a finite [bounded]
entity over which I can have power). The other person is, of course, exposed and expressive in other ways than
through the literal face (e.g., through speech, gesture, action, and bodily presence generally), but the face is the most
exposed, most vulnerable, and most expressive aspect of the other’s presence.

Which leads us to think about this seemingly hyperbolic line in Levinas:

[An] infinite resistance to murder, . . . firm and insurmountable, gleams in the face of the Other, in the
total nudity of his defenceless eyes, in the nudity of the absolute openness of the Transcendent.
(Totality and Infinity 199)

Of course I can murder someone. There is nothing in the injunction voiced by the face of the other that prevents me from beating them to death with a crowbar. But even having done so I will not be able to murder their face–nor counter my ability to master (know) them (hence, reading Young above, the infinity of the face). I wrote about this once.

For next class:
Read, Ethics and Infinity, translator’s introduction, chapter 2 (Heidegger), chapter 4 (solitude of Being), chapter 7 (the face), chapter 8 (Responsibility for the other). Chapter 5, Love and Filiation, has a problematic framing of masculinity and femininity (might be of interest for some).

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ENG 301 3: Job Ad Analysis Report

Today’s Plan:

  • ABO Crowdsourcing: What is a Report? What do Reports look like?
  • Report Expectations
  • Finalizing Report Data (to the Spreadsheet)
  • Miller
  • Homework

ABO Crowdsourcing: What is a Report? What do reports look like?

Your collective challenge today is to put together an “assignment sheet” that details what the Job Ad Analysis includes and how it should be formatted.

This is an exercise in “genre” familiarity and invention. Let’s talk about that term, and what a “genre” is and what it isn’t.

Here is a link to a collaborative workspace.

You have ten minutes to accomplish two different tasks.

Resources:

The ABO book contains sections on:

  • Feasibility Reports
  • Formal Reports
  • Investigative Reports
  • Tables
  • Graphs

I want to look at the sample proposal on 439. Sample feasability report, 187-188. Sample formal report 202-218. Sample investigative report 291.

A few other resources:

My Expectations for the Report

Let’s start here:

  • Length: Generally this report is 6-8 pages singled-spaced (this includes a title page, a table of content, and properly sized charts/graphs)
  • Front Loaded Introduction: Does the intro summarize all significant findings and include specific, actionable recommendations?
  • Methodology: Does the methodology explain how the sample was collected, coded, and how codings were verified? Could I recreate this work based on this section?
  • Presentation of Data: Does the section contain a table or graph of data?
    Can you understand the table or graph, or is there some mystery meat?
    Does the writer make clear what the table says?
    Does the writer make clear the significance of what the table says?
  • Style and Grammar [commas, run-ons, fragments, tense shifts, agreement errors, etc]
    Does the paper reflect our work on style (Williams and Bizup, Characters and Actions)?
  • Does this paper reflect expectations for business formatting?
    • Title Page
    • Page Numbers (should not include the title page)

Does the document version history indicate that the paper was given a careful edit? (And/or, is the document relatively error free? Are their sentences in which grammatical errors lead to misunderstanding?)

I think this will be useful: more details about the assignment expectations.

Finalizing Our Data

We have three things to accomplish today. First, a homework assignment: if you haven’t already, make sure you add your codes to the spreadsheet. If you are the first person to add codes, put your initials in the SUBMIT column. If codes are there, review them and add your initials to the REVIEW column.

Second, we need to talk about how to create your own spreadsheet tabulating codes for 20 jobs. >Here is a blank template (note: this is set to view-only, you will need to make your own copy. File > Make a Copy).

Third, I want to show you how to generate a graph.

Here’s a link to documentation by google on making charts/graphs.
in Sheets.

Miller Reading

The questions I asked:

  • What is positivism? Why is it a problem for technical writing? What does Miller identify as the most problematic dimension of a non-rhetorical approach to scientific communication?
  • Miller identifies 4 problems for technical writing pedagogy that stem from the positivist tradition. How do we avoid them?
  • How does Miller–writing in 1979–describe the epistemology that is replacing positivism?
  • What does it mean to teach technical writing from a communalist perspective? Why might some students reject a communalist approach to teaching writing?
  • I assert that Miller’s grounds for labeling technical writing a Humanity lies in what she identifies as a consensualist relation to audience. Why do I think this? What does this mean?

Homework

Your homework is to have a complete draft of your report ready for peer review next Tuesday. Please print three copies of your report and bring them to class (feel free to print two-sided to save paper).

Since this is a pretty big assignment, I’ve pushed back the upcoming reading assignment.

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ENG 229 2.W: Schroeppel on Basic Composition

Today’s Plan:

  • Work List #1 Videos
  • Schroeppel on Basic Composition
  • Work List #2
  • Homework

Quick Feedback on First Video

Let’s talk aspect ratios. How do adjust aspect ratio, file size. (If your video has the black edges on both sides). 4:3 vs 16.9.

Lot’s of camera jiggle. Do not try to move while shooting. You *need* a tripod.

Think about clearing re-arranging spaces.

Work List #1

Schroeppel on Basic Composition

I asked you to read Schroeppel’s chapter 2, “Basic Composition.” Here’s the sections of the camera:

  • Use a Tripod (“camera jiggle… destroy[s] the illusion that they’re seeing the real thing”).
  • Rule of Thirds
  • Balance – Leading Looks (“head room”)
  • Balance – Masses
  • Balance – Colors (“the brighest area is also the area you want the viewers to look at first” pg 34)
  • Angles (“To give the illusion of depth, we show things at an angle, so we can at least see two sides”)
    • Shooting downward, makes things seem less important
    • Shooting upward, makes things seem more important
  • Frames within the Frame
  • Leading lines (use “lines” in background to direct view attention to the main subject)
  • Backgrounds (do not allow backgrounds to distract from subject
    • Backgrounds that penetrate the subject
    • Busy backgrounds
    • Photo bombing (distracting motion in the background)

Generating a Rubric

Here’s the rubric we brainstormed last year:

  • Is there camera jiggle?
  • Are shots framed using the rule of thirds?
  • Is there space in front of faces (head room)?
  • Do shots consider:
    • Weight?
    • Contrast (brightness?)
    • Angled / provide depth?
    • Lines lead into subject?
    • Potentially framed?
    • Contain backgrounds free from distractions?

Our goal for the next few weeks is to think about becoming deliberate when lining up a shot. Think of lining up a shot like painting a landscape. When it comes to videography, a lot of the work is learning to think in shots, to aim the camera with thoughtful purpose. The list above covers some of the fundamental things you should be thinking about before you hit play.

Shooting video “on the scene” requires you think like a director. You will want to position yourself, or your subject, like a photographer would. Let’s try an exercise.

I want you to break into teams of two. Imagine that you have been hired to shot a short interview with a new UNC librarian. As prep, you need to determine how you will line up your camera for the interview. You know you want two shots: a wide (or establishing) shot and a medium or medium close up shot (we will deal with types of shots soon–for today, a quick glimpse should do it). The wide shot should establish that we are at a library (duh, we are interviewing a librarian).

Take turns playing the role of photographer and model, err, librarian. Please take two photographs: one wide and one medium. Since Canvas has been crappy with photographs, please rename them to yourlastname_wide and yourlastname_med and upload them to this Google Drive folder.

Work List #2

Our second worklist project will be due next Wednesday before class.

For the second project, I want you to practice shooting outside. Make a promotional video for a place. If you can work with a partner or a friend, someone who can act as the subject of your video, great! But it is okay if you can’t.

The place you select should be outside (and not just because of social distancing). Think about lighting, angles, etc. If, like me, you own a short tripod, then you will really have to be strategic about where you can set up your camera (do you have a stool you can bring with you? Are there places/tables/etc you can set up your camera?). Remember Stockman and Schroeppel’s advice to use your legs–turn the camera off, move it, reestablish your shot, etc.

  • These videos should be 30-45 seconds long
  • Shots should be 5 seconds or less
  • Try to include title text for the video
  • The video should have a short audio narration (maybe 40-50 words of writing can comfortably fit into 30 seconds?)

Homework

Three things:

  • Work List #2 is due next Wednesday, September 9th
  • Read Schroeppel, chapter 3, for next Wednesday. This week, I laid out the reading for you. Next week, I’ll ask you to do something, using Schroeppel as a guide.
  • Friday’s Adobe Classroom in a Book lesson 5: Mastering the Essentials of Video Editing (estimated time 60 minutes). Take a screenshot after you complete Creating Subclips and again after the Insert Edit
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ENG 301 2: Coding Job Ads

Today’s Plan:

  • Welcome Emails
  • Coding Jobs
    • Adding Codes to Google Docs
    • Adding Codes to our Collective Spreadsheet
  • Homework
    • Codes, codes, codes
    • Read Miller

Welcome Emails

For those interested in video games, I recommend two related sites:

Film jobs are wild y’all.

Asked: My question to the professor is, will we learn how to keep notes or writing for jobs short and concise?

Answered:In the past I haven’t directly addressed note-taking, but I do work quite a bit on concision. A lot of professional writing is learning how to negotiate low word counts. Your draft might be 2000 words, but the grant application has a maximum of 750. We’ll approach this through an attention to sentence syntax and active voice.

Asked: One question I have about this class is will we learn about writing manuals this semester?

Answered: No. UNC has a Technical Writing class (ENG 227) that focuses on “documentation,” the professional term for writing manuals (which also involves procedures for usability testing). I’ll check into whether that course will be offered in the spring.

Asked: One question I have for the professor is how are other classes that we have been taught through the English department going to be used in this course and what stigmas about writing careers are we going to find are false?
Asked: What, in your opinion, is the most challenging aspect of your class?

Answered: Hmm. This is a really tricky one. I think the biggest difference between professional writing and academic writing is the implicit contract you have with a reader. In academic writing, the implicit contract carries an expectation that I, the reader, will diligently read the entire thing you have written. Therefore, your argument can unfold almost like a story. I should say that, even before I started teaching professional writing, I really loathe this kind of writing. Just tell me everything important about your article in the first 500 words. Don’t bury a gem on page 12. No one has time for that bullshit.

In the professional world, absolutely no one has time for that nonsense. The abstract or introduction of a piece HAS to say every important finding. Why? Because we know that most readers will only scan the abstract and the intro. YOU HAVE TO FRONT LOAD EVERYTHING. Also, section headings. Short paragraphs. You have to work to make this thing scannable. Repetition is much more common. These are things we will talk about next week when you turn your job ad analysis research (below) into a report. But, yeah, I’ll end up crushing most of you for generic bullshit “Scooby Doo” intros. I still love you. (*makes crushing motion with hands*)

(Writing is/as epistemic experience vs writing that communicates concisely and rhetorically)

Asked: What are your feelings/expectations for how the state of things lately with the pandemic will affect writing as a job long term?

Oh, man. So, writing is in a better place than a lot of jobs, since you can do it remotely. And more is happening remotely. If I have a concern, it is that many writing jobs won’t ever return to face-to-face offices (which would be bad, because I think it would lead to fewer total jobs via consolidation).

Asked: If we do happen to go fully online, as I semi-expect that we will, will that change the course in any way? I understand that is a tough question to answer as it is hard to predict. AND: My only question about this class is about our plans for the semester should UNC switch to fully online classes: will this class still have an actual meeting time (through Zoom meetings or other synchronous video software), or would the class be fully asynchronous?

So, last semester we went online and worked via Discord (which I greatly prefer to Zoom / Teams). I think we’ll have to handle that when the time comes. The good news is that most professional writers are working remotely right now anyways, and that a writing class can make that transition fairly easily.

The decision regarding whether to go synchronous or asynchronous is one I am willing to have with you. My sense is that we would likely divide into three groups: social media, visual design-marketing, and grant writing, and those three groups would have synchronous meeting times. Those would likely be voice chats via Discord, but could be virtual via Zoom. Here’s what I will say: I won’t make this decision unilaterally. You will have a voice in it, even if, in the end, I make the final call.

Asked: I would like to know what is the most valuable thing that you hope we learn from you this semester Professor Santos, but also what do you prefer that we call you?

Hmm. I guess the most valuable thing you can learn this semester is that there’s a lot of different jobs out there that involve writing; to maximize your options after graduation you should be actively preparing to pursue one of those jobs. Internships, extra-curricular experience, volunteering for non-profit organizations. Don’t believe your degree alone will get you a job. Rather, see the degree as one (important) piece of a larger overall strategy.

There’s another thing I hope you learn about how language works on people and how people *should* relate to language (and each other, and otherness in general), but that will leak out later. Maybe. The “one day a week thing” might impede the more theoretical/rhetorical dimensions of the class.

As to what to call me…

My question for Dr. Santos is why did you feel that having a professional writing course was integral for UNCO?

So, I teach courses on rhetorical theory and ethics at the graduate and undergraduate levels. Those courses focus on how “ethics” can mean recognizing one’s obligations, responsibilities, relations to networks/others. There’s a lot of complex phenomenology that goes into the proof of that claim. Basically, libertarianism is a bullshit selfish fantasy that ignores the very fabric of our social reality. (don’t @ me today, I don’t have time)

So, as an ethical being, I think we (college faculty) have an obligation to students. We have to consider where you are and where you are going; we have a responsibility to do everything we can to ensure you leave here ready to pursue life, liberty, and happiness. We can’t off-load that responsibility to you or a “career services” office. We can’t repress that responsibility in the name of an intellectual purity.

Brumberger and Lauer

I don’t really have time to talk about this today.

Compiling Research for Project One

Your task outside of class this week is to code 20 jobs in total, and then to collate that data into a spreadsheet. This is a two step process.

As a reminder, here is a link to the coding scheme.

First, you will code your job ads. Last week you generated a list of 10 ads–I will ask that you code those ads, and then identify and code 10 more for a total of 20 jobs. You will use the Insert > Comment feature to ad those codes to the job ad directly (as I did in our previous class and in today’s class). Here is the link to the collection of job ads. You should be able to put comments in any of those documents.

Second, after you have input codes inside the Google Doc, you need to add a link to the Google Doc and the inputted codes to our collective spreadsheet. Allow me to demonstrate.

What do you do if you code an ad that someone else has coded and either a) have a new code they did not or b) did not have a code they include? You select the entire line of the spreadsheet for that job and you change the text color to orange. Let me demonstrate. In this case you would include your initials in the Reviewer column.


This week we are producing the data that we will use in next week’s report.

Homework

If you did not submit your list of 10 jobs to Canvas, you should do so for partial credit.

For next week’s class, you need to develop your own “personal code sheet” and then add those codes to our “collective spreadsheet.” You should code 20 jobs in total. When. you submit your codes to the collective spreadsheet, include your first, middle, and last initial in the submitter column.

Read and post: Carolyn Miller’s “A Humanistic Rationale for Technical Writing.”
In your discussion post, address one of these questions (copy/paste it so I know which one you are discussing):

  • What is positivism? Why is it a problem for rhetoric and technical writing? What does Miller identify as the most problematic dimension of a non-rhetorical approach to scientific communication?
  • Miller identifies 4 problems for technical writing pedagogy that stem from the positivist tradition. How do we avoid them?
  • How does Miller–writing in 1979–describe the epistemology that is replacing positivism? What is knowledge/learning in the process of becoming?
  • What does it mean to teach technical writing from a “communalist perspective?” Why might some students reject a communalist approach to teaching writing?
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ENG 229 2.M: Photoshop Fundamentals

Today’s Plan:

  • Work List #1 Clarification
  • Your Questions
  • Photoshop Fundamentals
  • Homework

Work List #1 Clarification

Sorry about the confusion regarding the first Work List due date. Hopefully you saw my email this weekend clarifying that the project will now be due before class on Wednesday. We will watch those projects in Wednesday’s class. Afterwards, we will discuss the Schroeppel reading and I will layout the second Work List assignment.

Your Questions

One person asked:

I’m concerned that if (or, in my opinion, when) the University goes fully online, completing the projects in this class are going to become impossible–especially without access to the school’s technology. I don’t think this is something that you can help me with (I need to call Apple) but my Mac won’t even let me download iMovie.

Let me say that if we go fully online, then I understand that many of you will not have access to Adobe Premiere, or a computer that could even be capable of running it. Expectations will change. I forsee two paths:

We will find a way to make this work.

Someone else asked: “How do you stop being anxious around technology?”

Let me tell a quick story.

Someone else commented: “Im afraid of shooting myself in a video, and scared of stepping out of my comfort zone.”

Photoshop Phundamentals

There’s a number of topics that I would like to cover today. First, some nuts and bolts stuff, including image/canvas size, image resolution, and file types. Second, I want to show you how to display a grid. Third, some basic alterations: cropping and lighting/color adjustments. Fourth, some image editing tricks (magic eraser). Fifth, we want to work with text. Finally, I want to work a bit with layers. We’ll see how far we get through this today–we might carry working with Photoshop over until Friday.

Photoshop isn’t necessarily the best tool for making a flyer–particularly because it isn’t set up for direct printing (though I have a tutorial below that walks us through–sort of–making a flyer). BUT Photoshop is great for making mock-ups–imagining the layout for a print document before you assemble it in InDesign (because it is easier to play around in Photoshop).

I have created a drive folder with the images we will be using for today.

Nuts and Bolts: Image Size, Resolution, Display a Grid

For this part of the tutorial, we will use these images:

Cropping, Adjusting Light and Color

For this part of the tutorial, we will use these images:

Some Basic Image Editing / “Healing”

For this part of the tutorial, we will use these images:

  • Keep working in 02Start, pp. 44-45
  • Image

Working with Text / Layers

For this part of the tutorial, we will use these images:

Two Quick Tutorials

For this part of the tutorial, we will use these images:

Homework

Due Wednesday:

  • Read the Schroeppel chapter 2 on Composition. There’s about 10 guidelines in there for outlining a video, and we’ll identify those in Wednesday’s class
  • Submit Work List #1 before class starts

Note that Friday’s assignment will be to complete the Adobe Premiere Classroom in a Book chapter 5, Essentials of Video Editing. You’ll submit screenshots after a few different exercises via Canvas.

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ENG 229 1.W: Covering the Basics of Video Editing and File Management

Today’s Plan:

  • Review Stockman
  • Work List Assignment #1
  • A Quick Introduction to Adobe Rush
  • End of Class Google Survey

Review Stockman

Last class I glossed over 5 basic criteria for mediocre video offered by Steve Stockman. They were:

  • shots should be 10 seconds or less
  • Whites of their eyes (faces)
  • Light behind the camera, not behind the subject
  • Keep the camera still, don’t shoot and move
  • Keep your video short

Work List #1: Intro Video Assignment

Our first worklist project serves as a vehicle for learning Adobe Premiere’s fundamental functions. I’d like you to show us something you can do. This video will be due Monday, September 9th at midnight.

We will work out the exact requirements for this video after we have read the two Schroeppel chapters.

I want to present a relay for inspiration. Think of this video as introducing yourself as if you were a character in a movie. Be creative in your shots and sequences. This is meant as a “relay,” an inventive technique that asks you to invent something while thinking about something else. It isn’t necessarily a direct imitation, more like a spirit of innovation, what I and others have written about as “choric” invention. We’ll watch these in class next Monday, and I will ask you from what movie/character you were attempting to draw inspiration.

Adobe Rush

I will recommend that you use Adobe Rush for this first assignment. If you are a Mac user, feel free to use Final Cut or iMovie.

Let’s do a quick walkthrough with Adobe Rush, using one of their learning tutorials. In case you need it later, here’s a 3 and 1/2 minute video walking you through how to set up a video project in Rush.

Super important note about saving and storing assets/video projects

Let’s talk about how to avoid the red X’s of death. Two things. First, recognize that there is a difference between a project file, the file you work in to trim clips, add transitions, edit content, etc (the working file) and the file any other person can watch. In Adobe Premiere, it is .prproj. These files can only open in their respective Adobe program, and will NOT work separate from the files used to create them. To share a video project like these, you need to use the export function and convert them into an .mp4 (there’s other video extensions, but .mp4 is the pretty much universal file extension).

One thing you should realize is how video editing softwares work. When you “import” a file into a video editor project, you aren’t actually copying those files. The computer is making a “path” from those files, located in a specific place on a specific computer, to the working file (say, the .prproj file). Those files only get copied when you export the working file into the .mp4. Once exported, a .mp4 file cannot be edited, it is a finished product.

What does this mean? It means if you move the .prproj file, if you separate it from the clips used inside that file, then the working file will no longer be able to find those clips. Where those clips should be, you’ll find red X’s of death (which symbolize File Not Found). Your work will be gone.

What does this mean? It means, when working on a video file, that you have to save the project file and all the assets used in the project (video clips, audio tracks, still images, whatever) in the same folder. Which means if you want to work on video projects in class and then, say, in the library or at home, that you are going to need a way to move files around. There’s two ways to do this.

First, you can purchase a flash drive. Ancient technology, I know. These days you can get a 32 GB flash drive for like 6 bucks. One nice thing is that you can work and save files directly to the flash drive.

Second, you can use cloud storage, like a Google Drive or a Microsoft OneDrive. These are okay, but recognize that you will have to download all the files when you start working in a .zip folder, and then upload them all back up to the cloud when you are done. This can be annoying.

Friday’s Class

My plan in Friday’s class is walkthrough chapters 1, 2, and 3 of the Adobe Premiere book. I know I said Friday’s would be workdays, but I think it is probably best if I guide you through the opening chapters of the Adobe book.

Homework

Your Work List #1 is due before Monday’s class. Please recognize that compressing and uploading a short video can take up to 15 minutes. You should upload the video to Youtube, and then submit the Youtube link to Canvas.

For next Wednesday’s class, you should read the Schroeppel chapter 2 on Composition. There’s about 10 guidelines in there for outlining a video, and we’ll identify those in Wednesday’s class.

Google Survey

This is a quick, anonymous, one question survey. What is a question, concern, or comment you have after Monday’s class and making your first video? How can I help?

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