ENG 301 8.R: Social Media Crash Course

Today’s Plan:

• Elements of Social Media Management
• Let’s Craft Some Tweets
• Photoshop: Let’s Crop and Adjust Some Images
• Homework: Read Lauer and Brumberger, Canvas Discussion

Elements of Social Media Management

• Peer Organization Research
• Social Media Follower Exercise
• Social Media Content Calendars
• Social Media Content Generation
  • Parts of a Tweet: Copy, Image, Mentions, HashTags [collectively must not exceed 280 characters]

  Tweet composition exercise:

  We’ve been hired by Connexions journal to craft a media campaign promoting Fadde and Sullivan’s article. They want us to produce 3 tweets, and one Instagram post.

  Mentions: @psulliva, @DrFadde

  We’ll collect that work here.

  Homework

  Read Lauer and Brumberger, “Redefining Writing for the Responsive Workplace.”

  In Monday’s class, I will layout the community projects that we will be working on for the rest of the year.