Tag Archives: focus groups

ENG 123 8.W: Interviews and Focus Groups

Today’s Plan: Interviews and Focus Groups Homework Interviews Like focus groups, interviews are also constructed around recording responses to open-ended questions. Asking “yes” no questions, even with a “why?” follow up, tends to be counter productive. For instance, don’t ask: … Continue reading

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ENG 225 10.W: Surveys, Focus Groups, and Interviews

Today’s Plan Surveys Focus Groups Interviews Surveys Surveys typically collect three kinds of information: Attitudes and Preferences Opinions and/or Reactions Demographic information Generally, you measure attitudes and preferences using multiple choice, ranking (favorite to least favorite) or likert scales. While … Continue reading

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