ENG 123 6.3: Surveys

Today’s Plan:

  • Surveys

Fundamentals to Surveys

Surveys typically collect three kinds of information:

  • Attitudes and Preferences
  • Opinions and/or Reactions
  • Demographic information

Generally, you measure attitudes and preferences using multiple choice, ranking (favorite to least favorite) or likert scales. While the term likert scale might be unfamiliar, I can almost guarantee you’ve encountered one before.

  • It is very likely you have encountered a Likert scale
  • It is likely you have encountered a Likert scale
  • It is neither likely or unlikely you have encountered a Likert scale
  • It is unlikely you have encountered a Likert scale
  • It is very unlikely you have encountered a Likert scale

Note: social scientists and marketers often omit the middle option above. Doing so forces a respondent to make a decision (the middle option provides them an opt out).

Note: If you do a ranking scale, make sure you tell someone whether 1 is their favorite or 1 is their least favorite.

We can collect more information in surveys via open ended, free write questions. There’s a few issues with these though. One is that people are likely to skip them. If you have more than one of these in a survey, your response rate is likely to plummet. The other difficulty is that these require quite a bit of time to “code”: that is, to go through and synthesize responses. However, that time is usually rewarded.

Collecting demographic information is tricky because (some) people are skeptical of surveys. People can become suspicious if they think they know what your survey is attempting to prove. This can, if they disagree with you, create animosity. This is one reason it is important to create neutral, objective, balanced questions that do not preference a particular response. This skepticism manifests itself in a resistance to supplying demographic information. However, sometimes demographic information is extremely important! So we should spend some time investigating how to ask demographic questions.

There’s more information on question types and some tips in this article.

What Not to Do in a Survey

Some general tips (emphasis–avoid loaded words). Some more tips (emphasis–use audience’s language).

Ok, let’s try and exercise.A classic example of how not to construct a survey.

Build a Survey

To Google Forms!

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ENG 329: Project 2 Sign Up, Postmortem Questions, CYOA

Today’s Plan:

  • Project 2 Sign Up
  • Postmortem Questions
  • Options

Project 2 Sign Up

Here is a link to the sign up sheet. Remember that we need 4 people to be ready on Friday, and 5 people on Monday.

Postmortem Questions

I’m going to set up a quiz and have you answer these questions once you have completed the project:

  • Think back to our theoretical readings on affect. What do you remember? What is affect?
  • Did any part of that reading directly/explicitly influence a decision you made during production? Or, looking back, can you now recognize how that reading might have unconsciously influenced a decision?
  • What is the purpose / who is the audience for your Affective Object project? What led you to do this project?
  • Tell me about some of the primary compositions decisions you made (color, lighting, title typography, angles, music, etc). Which one sticks out as most significant?
  • What is your favorite part/element of your affective object project?
  • How would you describe your proficiency/comfort level/experience working with video technology before this class?
  • What were some of the challenges you faced working on the project?
  • What might you do differently were you to do this project again?
  • What might I do differently the next time I assign this project?

Options

I was quite torn today on what to do in class, so I thought I might offer options.

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ENG 123 6.1: Primary Research, Proposal Expectations

Today’s Plan:

  • Overview of Research Methods
  • Reading Proposals
  • Homework

Overview of Research Methods

Since I’ve asked you to begin designing a research component for your proposals, I wanted to take a few minutes to overview some options.

  • Surveys: To collect attitudes of a specific population
  • Focus Groups: To engage an idea in a group, to solicit reactions
  • Interviews: To explore expertise
  • Field Observation: To track behaviors and changes
  • Archival/Textual Research: To explore the past; to analyze present operations

Homework

First, remember that you need a complete draft of your research synthesis in class on Wednesday for peer review. We will be meeting in the Ross computer lab. It is probably easiest if everyone has their draft as a Google Doc.

Second, read one of the following. We will discuss your readings in Wednesday’s class:

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ENG 329 5.2: Storyboarding, Establishing Shot

Today’s Plan:

  • Project 2 Rubric Review
  • Opening Shot
  • Storyboarding Exercise

Project Two Rubric Review

Here’s the expectations for Project Two:

  • Fundamentals
    • Shot length of 3-10 seconds [montage excluded]
    • Shots lined up according to rule of thirds
    • Shots contain sufficient headroom
    • Varies shots between wide, mid, and close-up as appropriate
    • No shaky camera
    • No moving camera
  • Montage
    • Make sure the shots in a montage are properly differentiated
  • Sound
    • record audio with an external mic
    • normalized sound
    • clean sound (try to eliminate background noise)
    • wild sounds (try to add/edit/intensify sounds)
  • Lighting
    • Avoid shadowing (unless purposeful, i.e. silhouette)
    • Avoid grainy-ness
    • Try to keep lighting consistent between shots

Opening Shot

I wanted to introduce one more element while you are working on the second project, and that is the opening shot. Notice how not all opening shots are wide shots!

Storyboarding

Today I want you to try your hand at storyboarding. Think of this as something akin to outlining a paper. As all writers know, the final product rarely reflects the original outline. But the outline is often an essential inventive activity.

Homework

Work on your video. Bring the Adobe book to class on Friday.

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ENG 123 5.2: Booth Exercise and Proposal Writing

Today’s Plan:

  • Review the Booth
  • Booth Exercise
  • Proposal Project
  • Homework

Review the Booth

First, a metaphor.

We’ve got 3 quizzes up in Canvas. We will do them in the following order:

  • Booth Reading Review Quiz
  • Booth Heuristic
  • Booth Questions

Proposal Project

I think we are ready to start forming research questions and draft a formal research proposal. Hopefully, today’s exercise was useful in helping you to focus your attention on a particular researcher, problem, and/or term.

Let’s look at the template.

I think this will be due next Friday.

Homework

Get started on your proposal. Also, office hours are today (11-12) and tomorrow (11-12) and next Tuesday (11-12) and Wednesday (11-12). My office is Ross 1180D. Here is a sign up sheet.

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ENG 329 4.3: Montages, Lighting, Lab

Today’s Plan:

  • Syllabus
  • Montages
  • Lighting on the Cheap
  • Lab Sign Up
  • Homework

Syllabus

Hi all, here’s my idea for the calendar:

  • Week 5, work on Kalman (no class Monday, Wednesday storyboard, Friday Adobe)
  • Week 6, work on Kalman (audio editing on Monday), watch Kalman Friday Feb 16th (and probably Monday the 19th)
  • Week 7, work on the Just One Thing project (research design, green screening)
  • Week 8, work on the Just One Thing project (shooting/editing the project)
  • Week 9, watch the Just One Thing project–draw straws (shooting editing, developing feedback materials, watching videos)
  • Week 10, spring break
  • Week 11, work on the instructional video project
  • Week 12, user test the instructional videos
  • Week 13, retest the instructional videos
  • Week 14, gather user data from the Just One Thing project
  • Week 15, reshoot the Just One Thing video
  • Week 16, reshoot the Just One Thing video
  • Exam week, watch the Just One thing videos

Montages

A short video for some inspiration.

  • Compress time: tell a story
  • Joke delivery (use of titling)
  • Compress time: training
  • Weave and juxtapose
  • Repetition of a common theme
  • Compress time: Geschalt [pieces left for an audience to unpack]
  • Expansive, Zoom out, collection of varied elements that add up, attempt to capture a totality
  • Abstract, rhythm of life, little details, guided meditation
  • Free association, cataloguing
  • Intellectual montage, ideas, theme, place odd things next to each other to force a connection

And here’s a link with 8 tips for sequencing montages.

Lighting

Part of teaching this class for the first time is learning what I need to learn. I realize now that I should have thought a bit more about lighting options before I put together the syllabus. So, to be clear, none of the things below are required. But I thought I would share a few of the cost effective options I have discovered for improving the quality of lighting when filming with an iphone.

On the cheapest end of the scale are these kinds of rechargeable plug in lights. There are fancier versions of these. These are essentially flashlights–so I’m not sure if you can diffuse them.

Here’s a quick video on how to make a screen to diffuse light.

I also looked up some articles on cheap lighting options.

UNC’s Library Video Lab

From the library’s home page, Services > Reserve Rooms and Equipment will bring you here.

I went over and inquired about the room today. Unfortunately, they don’t have anyone who provides tutorials for the room. I took some pictures so you can see what is there:

IMG_0577

IMG_0578

IMG_0579

Homework

Our next meeting will be on Wednesday. I want to have you do some storyboarding in class. So I’ll ask you to have an outline/script prepared by then. Take the weekend and do some writing.

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ENG 4.3: Syllabus Change, Characters and Actions

Today’s Plan:

  • Syllabus Change
  • Characters and Actions
  • Homework

Syllabus Change

As I mentioned Wednesday, I want to make a slight change to the syllabus. We are not going to do a second worknet. Instead, we are going to do a bit more research, build the annotated bibliography a bit more, and start the proposal process a few weeks early. I have not updated the course syllabus yet, but I will do that soon.

Characters and Actions

Today I want to introduce an approach to syntax advocated by Williams and Bizup. We want to avoid the passive voice and try to construct sentences that have clear characters (instead of subjects) and actions (as verbs). It is both easier and harder than it sounds.

Homework

There will be no class on Monday. There’s three things I need you to do in preparation for Wednesday’s class:

  • Read the Wayne Booth .pdf I emailed with the class notes. We will use this in Wednesday’s class.
  • Read one article that a writing group member has annotated on the group bibliography. Revise and expand their original annotation. Start thinking of annotations as a three paragraph process: the first paragraph covers the purpose, findings, and recommendations of the article, the second paragraph details the methods, and the third paragraph does some thinking by connecting the article to other research (this thinking can compare or contrast).
  • Finally, read and annotate one new article (an article that no one has annotated yet) for the group annotated bibliography. Submit a copy/paste of the text of that article to Canvas.
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ENG 329 4.2: Affective Objects Project Rubric

Today’s Plan:

  • Responding to your feedback from Project One
  • Reviewing the Affective Object Assignment Free Writes
  • Generating a Rubric for Project Two
  • Homework

Project One Feedback

Why do I do postmortems? Insight into your creative process. Experience turning process into method. Developing more sophisticated ways to “market” your work.

Your suggestions:

  • There are few qualms I have with the criteria and guidelines of the project. While the time limit to finish the project is limiting, it encouraged me to keep it simple and not undertake anything too complicated.
  • What would happen if you asked the entire class to remediate the same text? Would this produce results that exemplify the different decisions that can be made in visually representing a text?
  • I would probably like to make my video a bit longer than two minutes personally, so a bit longer of a time limit, like 3-4 minutes would be perfect. Along with that, it would behoove us to have two days to watch everyone’s videos in class.
  • Maybe a little bit more experience with the editing programs available within the school. I come from previous experience in editing and finding a free editing software on Windows is difficult due to WMM no longer being included in newer computers. Shortcut is the third program I tried out and while it is better than the other two I tried out it is still strange and I’m not 100% sure if I like it (I would never use it to make a music video). I didn’t feel stressed about the editing process but if I didn’t have any prior knowledge I do not know how easy it would be to adjust.
  • I think it would have been nice to have more time with Adobe before the start of the project. I felt rushed and panicked the entire time I was editing because I constantly had to turn to Google and Youtube for instructions on how to use the program for even the most basic tasks.
  • I did have a lot of problems with the technology aspect of it. I’ve taken another class dealing with video editing before, so that wasn’t a problem for me. The main problem I have (which I really can’t fix) is how my videos are uploaded to YouTube. They seem so crisp and clear on my laptop or phone, and then it uploads a bit fuzzy. (this might help)
  • I would have appreciated more examples, because I did have trouble for a while trying to figure out what I wanted to do. I liked that creativity was allowed, but I felt the project was left so open to interpretation that I was unsure what exactly was expected.
  • Nothing much, I liked the openness of the prompt.

Project Two: Affective Objects

Most noted that the project should focus on something personal, something that triggers sentiment, nostalgia, or emotion. Brenna suggested selecting something that gives a sense of safety/security or something that you’ve earned and are proud of.

Holly phrased it as examining what an object subjectively means to me. I want to push back on that a little bit–because I’m a bit more interested in affect than semantics, meaning I’m more interested in how something feels that what it means (small difference, yes, but an important one). Holly also approached it in terms of looking for deeper meaning in daily mundane interactions and examining how an object might trigger unconscious emotions–and I think that gets at what I mean.

Austin came at it this way, too, writing that you want to have an audience see a thing, but then make them feel another way about it–such that something that might seem trivial, nondescript, or boring becomes interesting. Brittany offered something very similar, writing: “asking us to choose an object that might mean one thing to everyone else but something different to you.” I like that, but I’d revise the “everyone.” She suggested a focus on “how it relates to how we feel.. or how it makes us feel (emphasis original). Hayley also suggested finding a balance between letting the object speak for itself while concisely/descriptively showing its significance. There’s the trick.

Austin also suggested that we might not be strictly examining an object, but rather:

  • A hobby
  • A location
  • A person
  • A food

I want to cross one of those off the list. Can you guess which one? Answering why requires that I unpack a bit what I see as the two pedagogical objectives of this project–one very concrete, a matter of praxis, and one more nebulous, a matter of theory. Such is rhetoric.

It is with this distinction in mind that I turn to Patrick’s free write, which he approached a bit more philosophically. He suggested a possible project about his glasses. I had to think about this a bit, because while glasses *afford* something, I’m not sure they operate affectively as much as they operate materially. From this example he extrapolates a theory: “I could talk about the ways in which the things that aren’t said (paid attention to) usually mean the most.” Intriguing, if perhaps not affective.

Jared’s freewrite reads like a brainstorm for his specific project, as he plans about writing about how his investment in the Soul Caliber video game series has coincided with his retreat from playing sports. I think this could work. I would be curious about the objects involved in playing, the space in which one plays. I’m also interested in scientific research on how video games and fighting games affect the brain–it seems like you could interject some science into this discussion?

Hannah and Hayley both generated lists of questions that might guide the project:

  • What is the object?
  • Where/when/how was it acquired?
  • What about the object makes us feel a certain way?
  • What sensations do we notice when we are near or separated from the object?
  • How do we feel when others treat the object negatively?

And:

  • Find an object that has a personal connection and invokes an emotional response
  • Find a background/location for this object as a setting for the video
  • Narrate the story of the object, creating the video with the camera shots and angles as discussed in preparation for project 1
  • Use visual creativity
  • Be concise but innovative

And here’s my list of suggestions from the Jenkins essay:

  • What is the object? How do most people think of the object? How do others “love” it? Why do they love it? Why do they really love it?
  • What is your earliest memory of the object?
  • Is there a specific powerful memory of the object?
  • What is the object made of? Is there insight in pondering the object’s materiality (perhaps in juxtaposition to its purpose?)
  • How do you treat the object?
  • How has your relation to the object changed over time?
  • How might your relation to the object have changed you?

Generating a Rubric for Project Two

As I indicated above, there’s two dimensions to this project–the practical and the theoretical. I don’t necessarily think it is fair for me to grade you on the theoretical dimension. I want to give you the freedom to make a video that explores affect, and I don’t want to have to tell you that your video is “wrong.”

So, as with project one, the assessment of this video will be based on exercising skills from the Schroeppel book. In preparation for today, I asked you to read chapters 6, 7, and 8 on Montages, Lighting, and Sound. So let’s see what we can extract from those chapters and add to our rubric.

Here’s what we had for project 1:

  • No shaky camera
  • Rule of thirds / Head room
  • Background is not distracting
  • Variety of Angles / 45% change between angles
  • Variety between depth of shots
  • Shot Length 5-10 seconds

I’ve got one thing to add–set up a shot in which the camera stays still, but something moves across the shot.

Homework

For homework, I want you to generate about 300-400 words for what you think you will do for project two. This is loose. You might respond to a few of the questions Hannah, Hayley, and I provided above. You might start scripting. Whatever. Just generate material and submit it to Canvas (Project 2 300-400 word brainstorm).

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ENG 123 4.2: Group Bibliographies

Today’s Plan:

  • Group Bibliography
  • Homework

Group Bibliography

I’ve created a new assignment on canvas called the Group [Annotated] Bibliography (I bracket “annoated” because not all entries in the bibliography will be annotated). So far this semester you’ve all been collecting potential sources and relevant material. I saw that some of your bibliographic maps extended beyond the page! Now it is time to put all that material together in one place.

This means that I want you to include the entries from your bibliographic analysis and from your affinity analysis. Let’s pile a lot of material in one place. If two people have annotated the same article, then try to find a way to synthesize the annotations. Short is better than long.

I imagine that most of the entries will not have annotations. You have collected more material than you have had time to read.

As with your individual Worknet documents, I have made a template for this project. Note that entries have a hanging indent, and that annotations also use this indent. To insert spaces between paragraphs and maintain the indent, press “shift + enter.”

Because I enjoy making your life difficult, I want you to do this in APA format.

You can Google OWL APA format.

Homework

Read and annotate one article for the group bibliography. Copy and paste just what you write on the new article so I can reward you for this specific reading/writing assignment.

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ENG 4.1: Affective Objects Project

Today’s Plan:

  • Project Two: Affective Objects
  • Discuss: Jenkins
  • Discuss: Kalman
  • Quick Write / Brainstorm
  • Homework

Project Two: Affective Objects

As I said on Friday, our main purpose today is to develop the parameters for our second project. I can get us started by supplying it a name: “affective objects.” We spent last class reviewing Murphie’s essay on various definitions/approaches to affect. I’ll offer this: “affect” refers to bodily responses to other people and our environments that occur at a layer prior to or “below” consciousness. Attending to affect theory means recognizing that our sense of self, our conscious thoughts, our feelings and emotions, and the choices we make are influenced by something outside of ourselves. D. Diane Davis on “physiological laughter.”

I’ve taught this project once before. Here is how I introduced it:

In our first project, we worked with Gregory Ulmer’s concept of electracy and Walter Ong’s notion of literacy. I shared a reading from Ulmer’s Heuretics in which he argued that a major consequence of literacy was a shift to issues of method. Rather than bask in the magic of a long, persuasive speech (as the oral mind would), the literate mind wanted to know how the speech worked, how to (re)create the speech. The literate mind wanted not magic, but method.

Ulmer’s argument–one I enjoy–is that the development of electrate tools opens up possibilities for new genres and new methods (since a genre can be understood as a collection of typical/expected/productive methods). In project two, I am attempting to invent–or at least delineate–methods for a new genre (which I am calling Affective Objects). How does one affectively explore the affectivity of an object?

This is not a question to which I have an answer. I have ideas, but not answers. My goal is for you to develop an idea that approaches an answer. As I indicated in our last class, I have put together some readings that can help us do that. Today’s readings get us started, albeit in different ways.

Of course, this time around I didn’t teach Gregory Ulmer or Walter Ong in the first project–because I want to spend more time with our other projects this semester. Last time we read Kalman and Jenkins as well, and I asked the class to think about how those texts work, what methods the writers use, to look paragraph by paragraph at how the texts are made more than what they actually say.

And that’s the first task I’ll give you before we get started.

A Few Thoughts

I have a few thoughts I need to write down. First, I hope the projects maintain an oscillation between what an object “means” or “is” objectively, scientifically, to others. What Barthes would call the “studium.” And at the same time is an exploration of what the object means to you, how it feels, what it connects, what it does to you. How it affects. A tension between the scientific, the rational, the objective and the personal, the phenomenological, the subjective. What laughs you?

Homework

Read Schroeppel, Bare Bones, Chapter 6 (Montages), 7 (Lighting), and 8 (Sound).

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